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Business eBooks » Marketing / Marketing Your Consulting Services

11 March 2007   |   Author: keygenwiz   |     Comments (2)   | Views: 1452


Marketing Your Consulting Services

Marketing Your Consulting Services

If consultants did not have to market and sell themselves, I am sure that the number of consultants would at least quadruple. Just the thought of submitting our work and ourselves to the judgment of others scares many people away from making a living as an independent consultant..




Business eBooks » Marketing / When Buy Means Sell

11 March 2007   |   Author: iNDEx   |     Comments (1)   | Views: 994




When Buy Means Sell

Investors are tired of losing money to the bad calls and noncalls of Wall Street analysts, especially on the heels of Enron and other "surprise" stock meltdowns. Instead of giving up, When Buy Means Sell presents an innovative, market-tested system for knowing which recommendations to trust, sniffing out conflicts of interest, and making buy and sell decisions based on valuable, impartial information.




Doing Business, Finacne, Management, Marketing / Building the Knowledge Management Network

7 March 2007   |   Author: iNDEx   |     Comments (5)   | Views: 2218




Building the Knowledge Management Network

A complete set of best practices, tools, and techniques for turning conversations into a rich source of business information
Many organizations are now recognizing that the untapped knowledge of their members can be used to benefit every aspect of their business, from making smarter and faster decisions to improving products and efficiency. This book offers a clear-cut road map for building a successful knowledge management system to capture and fully exploit the knowledge exchanged in conversations.




Business eBooks » Marketing / Amaze Your Customers!: Creative Tips on Winning & Keeping Your Customers

28 February 2007   |   Author: iNDEx   |     Comments (8)   | Views: 1736




Amaze Your Customers!: Creative Tips on Winning & Keeping Your Customers

Daniel Zanetti, an acknowledged expert on the subject of winning and retaining customers, explores the ways in which sellers and service providers can reach and win over new customers in a wide range of industries including: hotels; salons; garages; supermarkets; health and leisure centers; insurance companies; fashion retailers; airlines; call centers and many more.




Business eBooks » Marketing / The 22 Immutable Laws of Branding

27 February 2007   |   Author: iNDEx   |     Comments (4)   | Views: 1724




The 22 Immutable Laws of Branding

As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand.






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