Mastering AutoCAD 2008 and AutoCAD LT 2008 offers a unique blend of tutorial and reference that includes everything you need to get started and stay ahead with AutoCAD. Rather than just showing you how each command works, this book shows you AutoCAD 2008 in the context of a meaningful activity. You'll learn how to use commands while working on an actual project and progressing toward a goal. Experienced author George Omura provides a foundation on which you can build your own methods for using AutoCAD and become an AutoCAD expert. Coverage includes everything from the basics of AutoCAD to programming in AutoLISP and VBA to installing and setting up AutoCAD. Whether you're an AutoCAD newbie or AutoCAD all-star, Mastering AutoCAD 2008 and AutoCAD LT 2008 has something for you.

In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more.

Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.

The Mathematics of Banking offers an intermediate guide to the various techniques used in the industry, and a consideration of how each one should be approached. Written in a practical style, it will enable readers to quickly appreciate the purpose of the techniques and, through illustrations, see how they can be applied in practice. Coverage is extensive and includes techniques such as VaR analysis, Monte Carlo simulation, extreme value theory, variance and many others.

The Semantic Web proposes the mark-up of content on the Web using formal ontologies that structure underlying data for the purpose of comprehensive and transportable machine understanding. Semantic Web Services: Theory, Tools and Applications brings contributions from researchers, scientists from both industry and academia, and representatives from different communities to study, understand, and explore the theory, tools, and applications of the semantic Web. Semantic Web Services: Theory, Tools and Applications binds computing involving the Semantic Web, ontologies, knowledge management, Web services, and Web processes into one fully comprehensive resource, serving as the platform for exchange of both practical technologies and far reaching research.

As a basic introduction to wireless networking, Wireless Networks First-Step assumes that readers have no previous wireless experience. The book provides an overview of wireless networking, along with details of applicable standards and technologies. Newcomers to wireless technologies will find practical information along with an abundance of examples. Case studies throughout the chapters provide real-world implementation examples, presented in a non-technical fashion. Implementation details are discussed only to the extent that readers can identify what type of wireless network may be appropriate for their needs.

The intent of this book is to offer a basic introduction to wireless network applications, components, and technologies. These concepts provide a solid basis for understanding various wireless network topics in more detail. After reading this book, you'll be able to effectively continue a study of specific wireless networks.